How To Supercharge Sales With Killer Copywriting

Copywriting is the art and science of strategically delivering words that get people to take some sort of action -in this case – to make a purchase. Many people believe customers will buy their product or service based on logic. However, studies show that people actually rely on emotions, rather than information, to make brand decisions — and…Read More

Why Human Emotion Is The Key To Brand Success

In order for your brand to become successful, you need to connect with your customers through human emotion.  Human beings experience four different basic emotions: happy, sad, afraid/surprised and angry/disgusted. Studies have found that people make purchasing decisions based on emotions—not information. People buy more, give more and work harder for brands they feel emotionally connected to.…Read More

Top 5 tips for enjoying Munich’s Oktoberfest in 2018

What is Oktoberfest? Hailed as one of the world’s coolest parties, Oktoberfest is a German festival celebrating Bavarian culture and beer! It began as a wedding celebration more than 200 years ago when Bavaria’s Crown Prince Ludwig married Princess Therese of Saxony-Hildburghausen on Oct. 12, 1810. The wedding was celebrated with multiple days of drinking, feasting and…Read More

How can blockchain technology supercharge your small business?

Blockchain technology set to disrupt business landscape Blockchain technology is predicted to disrupt the business landscape. Analysts agree that blockchain will affect most industries within the next ten years. Blockchain will disrupt your business by 2025—if not sooner! You need to prepare. Blockchain technology is poised to change the world in ways that couldn’t have been…Read More

How to become a business storytelling heavyweight

When done well, business storytelling gives a compelling reason for customers to buy from you. We are all born storytellers. Every day we tell dozens of stories probably without realising it. In fact, personal stories and gossip make up about 65% of our conversations. Storytelling is not just another business fad – it is here…Read More