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Content is king and crafting killer copy will supercharge your brand. Customer engagement levels are much stronger when businesses engage in authentic exchanges with their audience.

Content Marketing is the most cost-effective way to cut through the noise and get your brand the attention it deserves.

So what is content marketing? Essentially, it is a type of marketing that involves the creation and sharing of content (such as blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

In this blog post, we will focus on how to create killer content that gets results!

Content is king: how to stand out from the crowd

Content is king. However, it’s not only what you deliver (content) but also how you deliver it (brand storytelling) which can make the difference between standing out in the crowd or getting lost in it!

Brand storytelling: behind every great brand is its story

The basis of every good brand is its story. How we tell it and share it with the world starts with a strong brand.

Crafting a personal brand requires a good deal of reflection and some serious action. Invest some time into thinking about what you have to offer the world, what matters to you, who you are and what your story is. Define a brand style that fits with all of this. Build or update all of your assets, so they are consistent with your brand. Enhance your credibility with the help of third parties. Finally, get out there, grow your network and engage with others. It may seem like a big investment, but you will reap the benefits of having a good personal brand for years to come.

Once you have established a strong brand personality make sure you create killer content that reflects your unique story.

It’s not enough to simply write content that informs your readers. Sure, it’s important to make sure that you’re providing value, but you need to do it in a way that helps your readers digest the information you’re giving. This is where storytelling comes in.

Storytelling is one of the most effective ways to get your point across while making sure your readers don’t leave your site before they finish consuming your content. A Stanford University study has shown that people remember stories 22 times more than just straight facts.

Keep your content fresh

Keeping your online brand presence consistent, and updating your online spaces with unique, quality content on a regular basis, will help you gain maximum exposure on search engines.

Blogging is a great way to boost your brand

Blogs are ideal. However, if writing doesn’t come naturally to you, look at other options. It may be that you like taking photographs of the progress you’re making on projects, or perhaps you’re a fan of microblogging. You may decide that a blog requires too much commitment, and opt instead to publish on reputable third-party blogs, industry websites or established publishing platforms such as LinkedIn Publishing and Medium.

How do you reach your target audience?

Generating content is only half the battle; you need to disseminate it afterwards, which is where your networks come in. Building and maintaining a strong network, both online and offline, is paramount in your professional life. Keeping in touch with your existing contacts is just the beginning; you have to go where your clients, partners and colleagues go. Events – from conferences and training sessions to local networking opportunities – are a good bet. Online there is a host of possibilities, including closed industry groups and forums, networks built around online publications and industry blogs. If used wisely, social media can also be a valuable tool to build your online networks. The Oreo brand is a social media powerhouse and their marketing techniques are not that difficult to replicate.

4 important lessons Oreo teaches us on how to run a successful social media strategy

1. Be Timely and Topical

2. Promote Consistently and Frequently

3. Use Graphics, Simple Concepts

4. Have Fun!

Social media is supposed to be social, so it should be no surprise that people enjoy entertaining and fun-loving engagement. Every one of Oreo’s social media campaigns were mean’t to make people smile.

When you’re interacting with your social community it’s vitally important to have fun, so long as your business type allows it. If you can make someone smile, do it, and you’ll notice your following will immediately begin to grow.