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Instagram is ‘on fire’ when it comes to the hottest social media platforms out there. You’ve created a kickass brand and now it’s time to build your brand using Instagram! It is a great platform for growing brand awareness, connecting with your target market and ultimately boosting sales. But, you must post regularly and consistently.
However, with over 1 billion users, Instagram is an incredibly competitive platform so how do you stand out from the crowd and be successful? The answer is simple! Firstly, you need to write a kickass bio, secondly create kickass content and finally, you need to get noticed!
We’ll now look at each of these in more detail.
1. Write a kickass Instagram Bio
A well-written Instagram bio is crucial. Instagram business bios need to encapsulate who you are as a brand and tell your audience what they are going to get from your feed. This will help you attract the right audience for your posts. You only have 150 characters to sum up your business and potentially have a customer take action so it’s crucial to get the wording right!
2. Create Kickass Instagram Content
If you want to get noticed on Instagram you need to create kickass content that tells your business story Simple.
Bland, unoriginal, and blah content is a NO NO! To produce kickass content, the content you produce must be high-quality AND valuable if you really want to be discovered and compete with the pre-existing brands that dominate your industry sector.
The Secret Formula for Creating Kickass Instagram Content
The good news is that this is easy to achieve by following our secret formula, as follows:
Inspire + Inform + Educate + Entertain + Engage
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Make sure your content is consistent in terms of brand colours and style. Remember your content also needs to reflect your brand identity and your captions should reflect your brand personality and be written in your brand tone of voice (or narrated for Instagram Videos). Engage your audience by promoting positive emotions. Also, post at the optimum times.
Tools like Canva will help you create kickass Instagram images and make sure you always stick to your brand colour palette.
Mix up your content and use short Instagram stories and Instagram Videos to provide variety. Here’s a quick glance at the types of kickass content you can use.
The 5 Types of Kickass Content
- Inspiring Content: Share an inspiring quote, give a pep-talk, feature a customer, supplier, an influencer and so on.
- Informative Content: Show your audience what goes on behind the scenes of your business, or something they wouldn’t normally see
- Educating Content: Teach a lesson, show & tell, share a resource, or give additional information
- Entertaining Content: Share an interesting story or anecdote, make them laugh, tell them something that is relatable
- Engaging Content: Involve your Audience, ask them a question, prompt feedback, sell or promote your products or services, give them a call-to-action
3. Use Your Hashtags Wisely
Now that you’re producing kickass content you need to get discovered to get those all-important Instagram followers. That’s where Instagram hashtags come in!
Hashtags are vital, whether you want to use them sparingly or go all out and use the maximum 30. Just make sure you use them wisely to reach your target market . There are loads of great apps and websites that will help you search for hashtags. You can also research key influencers in your field to see what they are using and emulate that.
Posts that use hashtags gain a 12.6% increase in engagement compared to those without so you need to use hashtags in every single post!
So, there you go – building a kickass brand on Instagram is as easy as 1, 2, 3!
P.S. Grab a copy of my Social Media Content Planner which includes a Social Media Cheat Sheet: How to nail your Instagram bio
