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Brand engagement & social media
Social media is a great way for startups to supercharge brand engagement. Startups face tremendous competition from larger, well-established brands and often have limited resources at their disposal to build their brand.
Social media, if done correctly, can become an effective solution in helping startups grow by connecting them directly with their target market. However, many startups do not know what content to publish or share when striving for brand engagement.
In order for startups to supercharge their brand engagement they just need to follow four simple steps:
Step 1 share interesting content Step 2 post frequently, Step 3 be consistent Step 4 be likeable
We will now look at each step in turn.
Step 1: What content should startups share?
Startups should share valuable, relevant social media content that is going to engage their social communities. Users want to talk about your brand so give them reason to! Don’t post, bland, boring, beige content! Remember, super engaging content has the potential to go viral! It will also lead to retweets, likes, shares, followers and most importantly sales! If your social media doesn’t promote this kind of activity there is no point bothering.
Sharing promotional content is fine but startups must also regularly share relevant content that is tailored to their audience.
.In addition to crafting or sharing great content, startups can engage with their social communities by promptly replying to questions, mentions, and so on. The personal, human touch can really help with brand engagement.
The following types of content provide the greatest value and can really supercharge startup social media engagement:
- Content with images – increase engagement with the simple addition of an image. Content with a certain number of points, ‘how to’, ‘what’ and ‘why’ posts will increase brand engagement even further. Use storytelling to supercharge your brand engagement.
- Emojis – emojis add a fun touch to posts and are being increasingly used by brands on social media.
- Infographics – infographics are one of the most important pieces of the visual marketing cake.
- Interactive content – from quizzes and surveys interactive social content is key for boosting brand engagement and creating truly stand-out content.
- Content that evokes emotion – is a sure fire way to increase brand engagement. Most people love pictures of cute babies and puppies! Posts that make your audience laugh are also a winner. However, if you post jokes make sure they are clean and actually funny. Steer clear of them if humour is not part of your brand!
- Newsworthy content – half of social network site users have shared news stories, images or videos , and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. However, according to the Daily Mail. six in ten people post a news story on social media without reading it!
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Step 2: How often should startups post?
Startups should post regularly. However, the frequency of posting on social media will depend on the startup’s audience and what they wish to share.
The frequency of sharing will also depend on the platform being used. For example, if a startup is using Twitter, the half-life of a tweet is determined to be around 18 minutes. However, this doesn’t mean posting every 20 minutes.
Step 3: The importance of brand consistency for startups
It is important for startups to maintain brand consistency in social media. A clear brand voice and consistent presence will ultimately reinforce brand identity and will drive positive sentiment among consumers.
Step 4: How startups can build familiarity, trust & likeability
Startups should focus on building up familiarity, trust, and likeability to supercharge brand engagement on social media. Trust, in turn, leads to brand loyalty .To do this startups need to post regularly and share high quality, engaging content that adds value. To cut through the noise startups need to be original, authoritative and stand out from the crowd! A blog is a great way to showcase your brand and will give you ready crafted content to share on social media.
Unknown startup today, superbrand tomorrow!
By using the power of social media to supercharge brand engagement today, unknown startups could become household names like the brands featured in the collage above tomorrow!
Grab your Girlboss Guide to Branding here!
About the author:
Annie is the founder of Bijou Concierge and is currently helping put London tech startup Shout on the map.
If you are a startup, entrepreneur or small business and need help with content writing, social media or blogging please email annie@bijouconcierge.co.uk.
For more info about Bijou Concierge please visit the website and follow us on Twitter
