Branding: Why you need to build a kickass personal brand

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Today, it’s more important than ever to build a strong personal brand alongside your business brand. Whether you’re looking for your first job or building your first business you need to stand out from the crowd! In this blog post Brand Girl gives you the lowdown on why you need a personal brand.

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Even if you’re currently employed, you never know when that will change, so it’s vital to make certain your personal brand is the best it can be!

So, what is a personal brand?

A personal brand is your “mark”. It’s things like who you are (your personality, purpose, vision & values), what you say (how you communicate) and what you do (your skills) and this should be reflected online.

Today, in the Age of the Individual, you have to be your own brand!

The way it’s reflected, through the professionalism of your content, your photos and videos, will determine how people perceive you. The better the perception, the more likely it is that someone will take you seriously.

You are more likely to climb the career ladder faster, earn more money and attract better clients. Employers are also more likely to reach out to you directly if you have a personal brand.

Top 5 reasons you need a personal brand

There are many reasons why you need a personal brand but here are my top 5 to help you be the CEO of YOU:

To stand out from the competition – As people come to trust and respect you, they become your brand advocates. This gives you the edge over your competitors. Whether you want better job opportunities or to grow your business, a personal brand will supercharge your success!
To establish yourself as an authority in your niche – The strongest personal brands (think Richard Branson!) have established themselves as a leader in their particular industry. Branson’s fun and playful personal brand has helped Virgin achieve its global success! When you build a brand for yourself you are indefinitely creating a voice for yourself in the community and that is because of the valuable impact you are making.
To create a lasting platform: Your personal brand always stays with you as you move from one venture to the next.
To build your network – When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for people to see value in connecting with you. You can leverage your personal brand to build your network, both online and offline, quickly and effectively. Connecting with like- minded individuals will have a great impact on your career or your business.
To make more money! – When people trust you, they are more likely to buy from you. Building a personal brand helps you attract more of your ideal clients. When you’re positioned as an expert/influencer it’s also easier for people to refer clients to you. And the good news is that it helps justify charging premium prices for your products and services.

How to build a kickass personal brand

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You – Tom Peters

Before you start building your personal brand, it might be an idea to do a quick audit of your digital footprint and spring clean where necessary!

Then grab a pen and paper and scribble down the following:

Step 1: What makes you different?

Think about what makes you unique, what you are passionate about, your values and vision for the future. Where you would like to see yourself in 10 or maybe even 20 years time? This is the foundation on which to build your personal brand. The most important thing is to be authentic and let your true personality shine through!

Step 2: Identify your target audience

Knowing the exact person you’re selling to makes it easier for you to communicate your brand message. Maybe you are looking for a job, setting up a side hustle or trying to establish yourself as a social influencer? Once you have identified your target audience share your knowledge – create valuable content but stay consistent!

Step 3: Build your online presence

You can easily create your own personal branding website using sites like WordPress or Squarespace but it shouldn’t cost too much to get it built professionally. When you are starting out you only really need a one-page portfolio/bio site. And you can share your brand story via social media for free!

Step 4: Build your connections

Build connections online (social media) and offline (networking etc) with journalists, bloggers and other influential people in your industry to get free press coverage. And get a mentor! Mentors are a great investment for professionals looking to build a personal brand. You can learn how they became successful and use the strategies to build your own success.

Final thoughts

What do you want people to say about you when you are not in the room?

Whether you want to use your personal brand to build your career or build your business, its vitally important to establish one to stay competitive!